Estudio de la administración de un agronegocio aplicando los índices de rentabilidad en el departamento de comercialización.

Abstract

Agriculture is one of the main activities by which many families sustain their economy; several of the products grown are exported. In order to obtain quality products, farmers must have techniques and instruments that guarantee a flawless harvest to be competitive in the international market. Within the techniques, the field, crops, harvests and good soil practices with an appropriate irrigation system will meet the expectations of the markets. Likewise, the tools and techniques used for a good phytosanitary management are due to the great variety of products with different functions to control fungi, eliminate insects, foliar fertilizers to nourish the plantations and improve their development, provide the soil with nutrients to be absorbed by the plants through edaphic fertilization. Therefore, since there is a great demand for agro-products that require chemical and organic products to improve the quality of their crops, an agribusiness has been implemented under the name SURDULAGRO which, after a short time in the market, has been expanding at the provincial level through its customers. A problem has been formulated to solve the deficiencies found in the financial indicators, based on the first two years since its creation. Marketing in the company should be governed by strategies that motivate the customer to make the respective purchases for their crops. The type of marketing that the agribusiness carries out is through wholesale purchases, thus obtaining low prices to compete in the market. The agribusiness distributes products to retailers, i.e., small companies that have become established in the market. Likewise, sales are made directly to farmers, who are the final consumers. The agribusiness is located in Pasaje, province of El Oro, on Rocafuerte and Piedrahita streets in the downtown area of the city, where consumers can make their purchases without any difficulty. As for the marketing process also offers free delivery service, which is used to provide a complete and efficient service to customers and small or large producers and small businesses that buy at retail to provide them with reasonable prices so they can make a profit that allows them to grow. in the agricultural business. The research carried out is quantitative in nature, since financial information has been obtained from the SRI for the years 2020-2021, applying profitability indicators, resulting in a positive result for each financial indicator analyzed. The company has become a reference of business emergence in the province, generating a profit of more than 15% in the two years mentioned above. Finally, we have looked for solutions to our problem, although the profits obtained for the two years are positive, we must improve our purchasing techniques, analyze which products are the best sellers and which are not well received by customers.