Audiovisual como herramienta para potenciar el turismo en la comuna Bajo Alto

Abstract

The present project aims to establish the importance of audiovisual as a tool for promoting tourism in the Bajo Alto commune. The methodology used was qualitative-quantitative, since surveys were carried out among tourists who have visited Bajo Alto beach, interviews with experts in audiovisual production and content analysis of three audiovisual productions: Aventureros, Reporturis and Del páramo al manglar. To carry out the surveys, the total population was 600 tourists, however, a sample was taken in which a 95% degree of reliability and a 3% margin of error was applied, which resulted in the application of 385 surveys. On the other hand, interviews were conducted with professionals in communication and audiovisual to determine the importance of audiovisual as a tool for tourism potentialization. To finalize this project, a documentary miniseries was made that consists of four chapters published on digital platforms and evaluated under the perception of tourism and audiovisual experts.