Estrategias de comercio exterior para fomentar la internacionalización de la panela a base de caña de azúcar como producto alternativo en El Oro.

Abstract

The province of El Oro is a province that stands out for the diversity of agricultural products such as panela made from sugar cane, a product that does not go unnoticed by the local consumer, the product is identified as a natural and healthy product for enjoyed in drinks or food, but is not in great demand to cover the expenses of the producers. The purpose of this project is to promote foreign trade strategies to internationalize panela based on sugar cane from the Province of El Oro, for which historical logical, analytical-synthetic and inductive-deductive methods were used, abstraction-concretion , the theoretical modeling, the systemic model showing how feasible the product can be in the international market using the proper strategies, also knowing about the panela producers taking into account their interest in internationalizing, and showing the exportable supply of panela in the Province. The work was carried out through investigations of primary and secondary sources, for the analysis of internationalization strategies. According to the results, we conducted interviews with some panela producers in the Province of El Oro in order to observe and identify the shortcomings and ignorance before the launch of the product on the foreign market. The reason why the product is in a position of little interest in the local trade was made known and the conclusion was reached through the analysis of panela production and the choice of internationalization strategies for the producers of the Province, which the associativity strategy is the most feasible for companies that are starting to export.