Campaña digital de sensibilización ciudadana para el cuidado del agua, en el cantón Santa Rosa.

Abstract

The lack of compromise by human beings, who are the main consumers of such an essential element like water, makes them to forget the importance of taking care of it in order to avoid falling into disgrace as the years go by. Water issues or caring fall apart without showing the reality. In other words, water is a natural element, and it never runs out since they could have an incorrect way of thinking. It is a fact that water has a cycle, and it renews itself if it is correctly used. This research develops different products to sensitize people collectively, by using clear short understandable messages, shared on modern media. In addition, it is taken advantage of the immediacy of Facebook as a social networking. Therefore, this sensitization campaign will help people to understand and contribute to help and procure the welfare of every person. Water is one of the vital and primordial sustenance of the human being since, as is known, the body of a living being is composed mostly of water, so necessary strategies must be proposed that help improve the ways in which to preserve and care for the environment. water within our living environment. However, this water resource has been entering a state of deterioration, mainly due to the unnecessary use that in some cases is given to water, starting from events where they begin to spend liters and liters of the liquid that keeps us hydrated every day. of our existence. People as such are not aware of the results that this improper use can have in the future, other parts of the planet are already experiencing water shortages, lakes that are drying up as a result of the depletion of the ozone layer which it allows the sun's rays to enter more easily, causing the water to evaporate completely, or we simply see that illegal mining is where it causes the most damage to water and the environment as such. The risks presented by the ingestion or use of contaminated water cause complications in the health of living beings such as plants, animals and the same human being. This is why a digital awareness campaign was launched, which seeks to reach people and make them aware that everything they are doing with this water resource is being used in a bad way, they must think of an optimal and good future for their children, since these are the ones who can receive the consequences that previous generations have caused. The central axis of this study topic is that the people of the Santa Rosa canton have a small lack of knowledge about how to use water, how to save it and, above all, what are the main factors by which this water resource can be contaminated and in turn not be act for human consumption. Making them able to choose to seek new methods or ways in which water is used correctly in their daily lives without affecting the environment in which they are based as citizens of the Santa Rosa canton.