Estrategia de marketing para el desarrollo del turismo gastronómico en Puerto Hualtaco en el año 2022.

Abstract

From being a compliment of the touristic experience to become one of its models, there is no doubt that the close relationship between tourism and gastronomy keeps adding beneficial aspects for both parts. The emergence of the so-called “Culinary Tourism” aroused a new interest in the people, a deep need to know the background of those delicious meals that somehow give a place its identity, which leads to a new way of experiencing them. This growth has been influenced by the change in marketing strategies applied by destinations. Since as is known, the arrival of digital era brought with it a new way of communicating and promoting oneself. What makes the product, or in this case, dish, more attractive and striking for the tourist. In this project, this relationship is analyzed and strategies are established to develop and improve the culinary tourism model in Puerto Hualtaco. One of the 3 maritime and tourist ports of the province of El Oro, which houses, in addition to a beautiful landscape, an exquisite menu of dishes that attract locals and strangers.