Tendencias digitales de comunicación política en las campañas electorales para asambleístas en Ecuador, durante la pandemia de COVID-19, año 2021. caso: provincia de El Oro.

Abstract

The study we present is the result of a comprehensive investigation; the same one that we developed in the province of El Oro, in order to identify and analyze, what were the communication strategies and therefore the trends, that were used before and during the campaign season for the democratic election process that were fulfilled in Ecuador in 2021, said event, carried out in a wave of mechanisms, through the internet and multiple digital platforms, as a consequence of the resolutions issued by the Nacional Electoral highest entity in the country during the call to the polls. This communicational proposal exposes and argues with real data, how the campaign agenda of the candidates was fulfilled, who were subsequently elected and currently occupy a seat in the document makes the political arena publicly aware of the real situations of how the country's democratic party was experienced in one of the most critical and devastating moments in the history of Ecuador, which is why it is expected to become a spacer for debate and starting point for other analyses; this is based on the fact that the elections were held in a unique and adverse scenario that banished the old practices of political campaigns, which highlighted the importance of evolving together with technology. In the pandemic, there were countless restrictions, as alternatives to avoid the spread from person to person therefore it is of great importance to investigate in depth, what options were the catapult to connect with the electorate. In the same way, our research exposes the counterpart, and deepens, through interviews with experts, what happened to the losing candidates in the electoral contest. This project has collected important data, having as its main tool the direct interview with those involved.