Análisis de la responsabilidad social empresarial en las pymes del cantón Santa Rosa.

Abstract

The business world has taken a 180° turn demanding the application of responsible policies with society and the environment, however, these measures are a challenge for SMEs due to the fragile business environment in which they are developed and the costs that merits the model of Corporate Social Responsibility. For this reason, the object of study was to analyze the percentage of application of CSR in small and medium-sized companies in the Santa Rosa canton, through a descriptive - exploratory investigation to establish the benefit of the implementation of this business management tool. Bibliographic and statistical databases were used, such as the Superintendency of Securities and Insurance Companies, the National Institute of Statistics and Censuses, the SRI, as well as the application of surveys according to ISO 26000 regulations. The case analysis showed that SMEs in the Santa Rosa canton implement 65% of CSR, present low active participation with the community and do not execute programs for the care of the environment. Finally, the benefits for SMEs when applying CSR are: improvement of the work environment, customer loyalty, strategic negotiations with suppliers and advantage of the corporate image.