Representación artística sobre la transculturición, una identidad transgredida por la globalización

Abstract

Man by nature is a social being who has the need to communicate with others combining ideas, experiences and transmitting ideologies, that has been the philosophy of human beings throughout their existence. Latin America had a great change in its culture with the arrival of the Spaniards, one of the first transcultural settlements, imposing on the aborigines customs, traditions and other things foreign to their environment and adopting them as their own and integrating them to their daily life. With the arrival of the media this problem became more visible, given the circumstance that, through television, internet and other media resources stereotypes of commercial influence are visualized, another factor is the exchange of work experiences where they appropriate skills that are visualized in daily behaviors, also another aspect is migration where by nature adopts foreign customs. This research work in the arts focuses its study on aspects generated by transculturation in our identity, to see how the mass-media have invaded our cultural spaces transforming them into a global culture, it is necessary to mention that for this study a structure of four chapters was made that methodologically contribute theoretically to the artistic exercise. Chapter II refers to the contextualization, where national artists and their contributions on the subject are taken as a reference, maintaining the line of research that allows to know works that refute the sustainable arguments of knowing the great impact that mass culture has caused. This research shows that there really is an impact in the Ecuadorian citizenship and in the artistic field, leaving an opening for future researchers who can take this information in order to know this problem of transculturation in a consumerist society influenced by globalization. Chapter III shows the process of pre-production, production and post-production of the interventions, it is important to take into account the creative process that should be handled for the realization of artistic approaches and how to exemplify through an artistic discipline in which the ideas expressed in sketches can be appreciated, in order to clarify and discuss the elements of composition that will allow the composition project to be solved. The following work is focused on cultural changes, taking two indigenous characters, one of which shows the vital and original environment of the same, contrary to the second that will be intervened by the media who are the ones who spread information about the new trends, forms, customs and experiences by which these people are welcomed to this new globalized form. The painting technique is one of the most classic and practical in contemporaneity being so this discipline was taken as the creative medium that will be reflected in a support, as it is the canvas. Therefore, in Chapter IV, which belongs to the critical approach, the artistic work was duly disseminated within digital platforms such as: Facebook and Instagram platforms that have great propagation to have a greater degree of visibility of the public, and in turn to be able to take the necessary opinions for realization of the critical approach, giving as a result based on the comments obtained by social networks, that globalization is a system that is in full development, as the democratic, cultural and technological systems that the being tends to adapt to these forms that emerge based on the need of the human being, dragging him to different modalities to which he was accustomed, but it must be taken into account that one must never forget from where one emerges to become part of the commercial and aristocratic bubble of the modern world.