Responsabilidad social corporativa y rentabilidad del sector empresarial en Ecuador: período (2013 - 2020).

Abstract

Current events indicate that there can be no prosperity unless there is a commitment to improve the socio-environmental environment. The Ecuadorian business sector is in a phase with limited social responsibility initiative that is summarized in attending to stakeholders in their main needs and perspectives. Corporate Social Responsibility operates in an economic, social and environmental context, and aims to reduce the negative impact of the entities towards the community. The profitability of the business sector is an indicator that examines whether companies have generated profits or losses for the investments developed, for such reason this work aims to identify the impact of CSR on the profitability of the business sector in Ecuador, through a descriptive - correlational research, checking the relationship between the variables studied during the period 2013 - 2020. The selected sample is controlled by the Superintendence of Securities and Insurance Companies and is an active member of the Ecuadorian Consortium for Social Responsibility and Sustainability, given that they have accessible information. The study showed that the representative sample operates within an integral or operational category of CSR when applied to Ecuadorian companies, favoring sustainable development.