Análisis financiero para la toma de decisiones de la Celemari en el cantón Machala.

Abstract

The present research work, has as directional in its CHAPTER I the analysis of decision making based on the economic losses that the company has been suffering in these last two years, for which the analysis of the losses is established as an objective. of the company, which entails also reviewing the use of economic resources based on the company's needs and determining the causes of the decrease in profits generated by non-payment to suppliers. CHAPTER II offers the reader an extensive review, both physical and virtual, to bring the reader as close as possible to the knowledge about the decision-making process as a product of the financial analysis of the company LA CELEMARI. In CHAPTER III, the methodology to be used in the investigation is proposed, where the most reliable technical tools and research instruments are proposed that provide us with real results that better project a solution proposal. In its chapter IV, the analytical argument of the application of the research instruments is made, generating the respective conclusions with their consequent recommendations, the same ones that delimit and guide the reader towards the possible solution to the problems studied.