Plan de negocio de exportación de arroz hacia Guatemala para fomentar las exportaciones en las pymes del Guayas en el año 2022.

Abstract

In the present investigation, it is based on the export of Ecuadorian rice from the province of Guayas. In addition, the importance and extra values offered by a business plan from the strategic vision of each company. The study problem lies in the existing overproduction, which strategic planning aims to seek new potential foreign markets, in the same way it is also encouraged to promote the export of non-traditional products. The general objective of the research is to promote exports of SMEs in the Guayas rice sector in 2022, through an export business plan to Guatemala, whose formulation of the scientific problem was: If an export business plan is implemented to Guatemala, then it will be possible to promote exports of the rice Sector-Guayas in the year 2022? The research is carried out through the study of theoretical methods, empirical methods and statistical methods; It will also have a mixed field approach, since, through the study of the hypotheses, variables and conceptualization, the thoughts of other authors about the study variables of the export business plan can be known. On the other hand, direct surveys were carried out applying the groups in charge of the administrative department of the SMEs and the corresponding department in charge of the export area of the companies, through the survey method it was possible to collect information with positive results for the benefit of the present investigation. These results indicate that SMEs maintain a great interest in applying a plan to improve marketing and decision-making to producers, increasing income for SMEs and the country, generating jobs and improving the quality of life of their workers, the proposal to implement a business plan is favorable and acceptable by the companies.