Plan E-commerce para impulsar la venta internacional de pitahaya hacia el mercado extranjero en la provincia de El Oro En el 2021.

Abstract

Ecuador has become one of the largest exporters of pitahaya, most are parts of small and medium producers, giving way to an important source of the country's economy, in which it aims to promote the sale of pitahaya to the market. foreigner in the province of El Oro in the year 2021, through an E-commerce plan, in such a way that it constitutes a new strategy for Ecuadorian exporting micro-enterprises that seek to take possession in the country, the largest buyer that is the United States, using purchase and sale operations, through a marketing incentive, for the development of export of the products. In the province of El Oro there are few companies that are dedicated to the production and export of pitahaya, therefore, there is a certain lack of knowledge of how this product should be introduced to the foreign market, complying with each requirement and export regulations, in addition, at the national level. The production of pitahaya has increased, which has managed to reduce the price of the box, which is why this study has focused on an e-commerce plan to promote international sales, in quality towards foreign markets in the province of El Oro. In the year 2021, a qualitative-quantitative approach is handled, through the application of methods such as, logical historical method, synthetic analytical, inductive deductive, hypothetical deductive, modeling and systematic. As a result, obtained from the investigation and data collection of the interview and document study, a sample of four pitahaya producing companies in the province of El Oro was collected, they are fundamental data for the development of the investigation. Finally, it is announced as an important point of the conclusion, the elaboration of an e-commerce plan, to promote the sale of pitahaya to the foreign market.