Plan de exportación para el logro de la inserción al mercado ruso de las exportaciones de banano de la compañía Ideaservi S.A en el 2022.

Abstract

The purpose of this research project is to develop a strategic export plan for the company IDEASERVI S.A, located in the city of Balao, province of Guayas. The practical contribution is proposed based on the opportunity to enter the international market, emphasizing that bananas are one of the leading products at a global level and which continues to have a considerable reception. Therefore, the main objective is to achieve the insertion into the Russian market of the banana exports of the company IDEASERVI S.A. The analysis of the results obtained was applied by means of the empirical method, respectively the interview and the observation, where the importance of developing an export plan was verified. The research has a quantitative approach, since the supply and demand of bananas to the country of Russia was analyzed, determining that it is a good market for its insertion. The study of the company and the target market was also allowed. Likewise, the application of theoretical methods, primary and secondary sources that support the practical contribution was made. The export plan was of great benefit to the company because it not only gave it the notion of export procedures, but also how to deal with the competition despite the experience they have in the market and how it would react based on the strengths of society.