Estrategias de marketing cooperativo para potenciar la internacionalización de las mipymes agroexportadoras de la provincia de El Oro, en el año 2021.

Abstract

This research project provides information on the internationalization of agro-exporting MSMEs in the province of El Oro in the year 2021, through the implementation of a cooperative marketing strategy. This will generate a significant contribution to the country's economy. The objective of this project is to promote the internationalization of agro-exporting MSMEs in the province of El Oro, in the year 2021, through the implementation of a cooperative marketing strategy, which allows generate a breakthrough in the agro-exporting sector of the province, enhancing internationalization. A quantitative-qualitative approach is established, in addition to the implementation of theoretical methods such as historical-logical, analytical-synthetic, hypothetical-deductive, and abstraction-concretion for the analysis of the research. Primary and secondary information sources were used, which allowed us to identify the social and economic benefits provided by the implementation of the cooperative marketing strategy in favor of agro-exporting MSMEs in the province of El Oro. As a result, the implementation of marketing allows companies to be in constant innovation to enter an international market.