Estrategias de certificación orgánica para mejorar la rentabilidad de los productores bananeros convencionales de la cooperativa “COOPROBASUR” del cantón Machala en el 2021.

Abstract

The banana sector has been a very influential place in the Ecuadorian economy for being an engine that generates several areas such as employment and resources for different sectors. Small banana producers face a series of difficulties for growth and sustainability, due to the consumption practices that the world population is acquiring. Thus, it is known the importance of acquiring chemical products to improve production levels, taking into account that these applications can cause damage to the environment, so the practical contribution was developed: Strategies for organic certification, based on the scientific study problem: How to improve the profitability of conventional banana producers of the Cooperative "COOPROBASUR" of Machala canton in 2021? The main objective of this research project is to increase the profitability levels of conventional banana producers of the Cooperative "COOPROBASUR" of the Machala canton in 2021, this research is conducted under the theoretical methods: historical-logical; analytical-synthetic; abstraction-concretion; hypothetical-deductive and systematic; which uses the empirical method: the survey to obtain data from the environment where the problem is developed; and statistical methods for the presentation and interpretation of the results. Finally, the main conclusion obtained was the elaboration of the strategies for organic certification that allows the diversification of new export markets, taking into account the recommendation to constantly control the use of insecticides in the process of harvesting the product, to prevent its quality from being affected.