Análisis de las estrategias de marketing de servicio: empresa turística.

Abstract

In the present work, the analysis of the marketing strategies of services is exposed, being the case of study the travel agency JP Tour, for which research techniques were used, such as the interview that was applied to the lawyer Jeanpierre Jaramillo focused on the attention to the client, as well as the internal factors in the company mentioning strengths and weaknesses; while the survey was applied to clients who visit and have visited the travel agency. Within the results, it is mentioned that the strategies applied correspond to that of customer relations, since the manager, when exposing his service, makes use of the win-win negotiation technique, ensuring that both obtain mutual benefits and in turn acquire, retain and expand your market. That is why carrying out a due analysis of the marketing strategies of services to companies is of vital importance because it allows them to obtain maximum benefits that facilitate the operation of their activities.The updated use of social networks improves the manager's interaction with users; Therefore, organizations must fundamentally implement technological tools such as social platforms in order to publicize the services they offer and what are the options to enjoy a pleasant trip.