Diseño de un modelo de cadena de valor para los agronegocios en la provincia de el oro

Abstract

The province of El Oro is purely agricultural, given the current context of difficulties associated with the economic and financial crisis, product of the Covid-19 pandemic, the development of small and medium enterprises has been affected. The scope of this research is non-experimental. The main objective was to design a value chain model for agribusiness in the province of El Oro, for the three main agricultural products of major production, bananas, coffee and cocoa. The value chain in agribusiness production is fundamental to energize the local economy; however, the benefits for agricultural producers who decide to use the value chain in the link in which they participate are able to introduce productivity increases and innovations in the product and service. This study compiled information from some of the agents that participate in the production-marketing value chain. It is evident that small producers are the ones that use the value chain the least, while large producers do use it, obtaining higher income and a more balanced appropriation of the value added, allowing agribusinesses to have a dynamic in terms of the search for market strategies, innovation and continuous improvement and to adapt easily to the macroeconomic conditions of the country. .