Análisis para la produccion nacional, el consumo, las exportaciones e importaciones de la harina de pescado

Abstract

Fishmeal is a product with a potential increase as part of the nation's non-classical exports. In Ecuador it is influenced by internal and external elements, limiting the production of companies, in addition, it is established that Ecuadorian fishmeal exports have varied during the last 6 years, due to the policies implemented by the system, weather conditions and demand. world. On the other hand, Ecuador has an important fishing wealth with a great variety of marine species, which is why it is known for the export of sardines and tuna, as well as other derivative products such as fishmeal. International marketing begins with the decision to adopt promotions in order to convince the consumer, thus triggering the development of a framework of marketing strategies for fishmeal to generate export opportunities in international markets around the potentialization of the quality management in their organizations and compliance with the requirements for obtaining international certifications. However, this bibliographic review focuses on being a complete export guide for fishmeal producers in Ecuador that still do not export their product due to little understanding of the export process and not having recognized the consumer nations of the product. fish flour.