Principales estrategias de fijación de precios en la comercialización de productos agropeacuarios

Abstract

Agriculture, like most economic activities, is no stranger to global globalization and the progressive integration of economies, particularly due to the great importance of marketing its products locally and globally, which is why it is decided to carry out an investigation in which the objective was to analyze the main pricing strategies used by agricultural producers in the province of El Oro when marketing their products; For this, bibliographic information from different databases, repositories and indexed journals was used, after which it was possible to conclude that there are several methods to set the price of a particular product, among them: price by profit margin, price target, and price based on demand. From the interview with pig producers, from which it was possible to deduce that most of them do not know how much it costs them to produce an animal, a deduction that is reached when knowing that most of them do not keep a record of expenses; many of them sell their animals at a loss because most of them sell them live, for this reason they state that it is the buyer who establishes a weight for their animals, and most of the time they end up accepting it. The price at which pig producers sell can be said to be based on market demand.