Análisis económico de los beneficios de la publicidad y las relaciones públicas en la comercialización de productos agropecuarios

Abstract

The present research aimed to perform an economic analysis of the benefits of advertising and public relations in marketing of agricultural products. One of the main shortcomings of the marketing of agricultural products is the poor marketing strategy marketing is one of the most important steps to be able to obtain profitability in any company on the other hand we also observe good strategies in the distribution of the product. The benefits that are obtained with good marketing techniques and strategies is economic profitability therefore there are possibilities to reach wider markets, customers from all over and excellent public relations towards the company in such a way it should be stressed that the competition will be present all the while therefore multiple methods were studied that counteract these threats since competition is determined as a threat in the field of marketing, the preferences that customers have towards the presence of a new agricultural product were investigated estimates of media consumption also marketing definitions, their tools, its approach and most importantly the sales stimulus and its impact on the market.