Estudio de prefactibilidad para la creación de una microempresa para la comercialización de pulpa de arazá: pasaje-casacay

Abstract

The production of arazá in Ecuador is at a low level, having a greater appearance in the Amazon region, being its place of origin not only in the country but also in neighboring countries such as Peru and Colombia, in addition to being cultivated in Costa Rica and Bolivia. ; At first it was considered a fruit native to Brazil. The little study of its production means that this crop is not intensively exploited in the rest of the country, it was possible to observe through the search for information that this crop adapts well to different types of soils, conserving its nutritional properties, in addition that it is can be found as a crop for family consumption and with very little production in certain sectors of the country. The commercialization of agricultural crops is a fundamental pillar for the country's economy due to the generation of sources of employment and the creation of micro-enterprises focused on agribusiness is an entrepreneurial opportunity for which the thesis aims to determine the economic pre-feasibility for the creation of a micro-enterprise for the commercialization of arazá pulp in the canton of Pasaje Parroquia Casacay. The arazá is a crop with a low commercial trend, for which there is not enough evidence in the sources of information to explain its commercialization, as well as different micro-enterprises or agro-industrial companies that are dedicated to the production of its derivatives such as yogurt, pulp or juices. However, there is the possibility of exporting this fruit or its processed derivative such as arazá pulp according to PROECUADOR due to the great tendency that exists in other countries to consume exotic fruits. The development of the theory that supports the research was carried out with the help of primary and secondary sources through analysis and search to describe background, production, marketing and among others that contribute to the research. As an instrument for obtaining information, a survey was applied that helped to know the acceptance of the product addressed to the rural population of the Pasaje canton. For the data analysis, the Excel program was used, which allowed the tabulation to be carried out, as well as a better understanding of the data obtained through graphics. A projection of costs and income for five years was also carried out, the same that through its obtained values ​​allowed to obtain an analysis of the financial indicators of the NPV and IRR that help determine the profitability and viability of the project. It is concluded that this project has profitability and viability according to the financial indicators that were evaluated, for which the creation of a microenterprise that is dedicated to the production of arazá pulp can be executed, as well as that the arazá is a very little fruit. exploited because it has not been studied in depth and the creation of a production system that maximizes the harvest of the fruit is recommended. According to the survey, it was concluded that 88% would buy arazá pulp, thus indicating its demand in the Pasaje canton.