Metaverso una nueva forma de comunicación post pandemia

Abstract

The present degree work aims to investigate what changes will have the communication in the future with the implementation of the metaverse in social networks. It is worth mentioning that they are a means of communication that provides access to virtual reality in the journalistic field. The human being has an important role in the technological advancement that exists today, so it adapts quickly to certain digital changes. The concept of metaverse called as such was popularized in the science fiction novel Snow Crash, by Neal Stephenson, published in 1992, although similar ideas were already used in Neuromancer (1984) by William Gibson. In Stephenson's novel, the metaverse was effectively a virtual world with its own rules, and where its users largely changed their image. During the coronavirus pandemic, virtual reality has been helpful for many activities during confinement, humans are directed by the use of electronic devices for any need, when it comes to acquiring information, shopping, or working while avoiding physical movement. The practice of virtual reality in the journalistic field gave greater emphasis during the pandemic, and the project of the implementation of the metaverse to social networks is part of the methodology that will transmit information, based on theoretical concepts of different branches of journalism, and through interviews with communication professionals. In addition, the advantages and disadvantages of this new parallel virtual universe will be presented. The following will be indicated in its methodology, the corresponding content analysis that will be used for the realization of this research project. Annexing the most relevant and understandable information to be able to access the relevant information. It will also detail the types of virtual reality, and the reasons for its arrival at this time. A brief contextualization of communication will be written, and the relationship of the internet to journalism is rooted in the technological field. Determining the different variables of the research topic. Social networks are a means of communication that has a greater boom in the transmission of information, allowing interaction between users. Encouraging digital communication and giving a step back to physical communication. The following information also mentions the purpose of Mark Zuckerberg, founder of Facebook, with the application of the metaverse to his social networks. In addition, it will show the different strategies that communicators have in mind to evolve in this technological era, at the time of delivering information, as it will probably be the replacement of many physical activities. In this project, virtual reality plays an important role since it uses resources so that users can access it digitally immediately, however, it goes along with the metaverse, they are two different points that will be explained in the content. Based on the research carried out, different conceptualizations are extracted to be able to give a conclusion in an effective and specific way, substantiating the potential of this new technology. Seeking to be an informative aid that responds to new questions raised by this journalistic practice annexed to the metaverse.