Análisis del mercado europeo para exportar productos derivados de banano y camarón de la provincia de El Oro.

Abstract

Banana and shrimp are one of the production chains that generate more income and jobs in Ecuador. Its main importers are Russia and Ukraine. The province of El Oro is among one of the main provinces that produces and exports bananas. Its annual production represents 22.47% of the national production of this crop. However, due to the war, exports of these two products were affected. For this reason, this research work aims to analyze the European market for exporting products derived from bananas and shrimp from the province of El Oro, through a review of secondary sources, official pages such as Pro Ecuador, Banco Central del Ecuador , among others, in order to support this study. It was concluded that banana and shrimp producing companies should choose to give added value to their products, since this diversifies exports and does not jeopardize the sustainability of the sectors that represent a source of income for the country.