Plataformas de comercio electrónico para artesanos emprendedores en El Oro.

Abstract

E-commerce in companies has become an important point due to the current pandemic situation; this commerce based on intermediary digital platforms between buyers and sellers has gained space due to the fall of face-to-face sales and the disappearance of businesses due to lack of customers, so that its application has become essential for the survival of businesses that traded in a traditional way, even for entrepreneurs who seek to start or continue with the commercial activity in a non-traditional way avoiding disappearance. In the present research, the analysis of e-commerce platforms was carried out focusing on potential income software for online sales. The platforms shown depended on the size of the company and the e-commerce model applied.