Condiciones de una microempresa ecuatoriana para tener una alianza estratégica en el mercado peruano.

Abstract

Microenterprises are important players in the country's economy, since they generate employment, stimulate the productive activities of society and represent a great flexibility to adapt to the demands of consumers. Therefore, given their great economic impact, it is necessary to establish strategic alliances that allow their expansion into new markets, competitiveness and positioning. However, in order to establish these alliances, it is necessary to have certain conditions that allow a better development; therefore, the objective of the research was to determine the conditions of an Ecuadorian microenterprise to have a strategic alliance in the Peruvian market through bibliographic information of scientific reading. The results determined that a strategic alliance model should be established to have a better vision of what the microenterprise has at the moment, what it wants to obtain and the way to evaluate its development, the ways to choose the right partner and the points to measure its performance