Elaboración de un plan de marketing para el fortalecimiento turístico de la flora natural en la provincia de El Oro.

Abstract

The research work was oriented to determine the feasibility of the creation of a tourist route that generates a positive impact in the province of El Oro, therefore, the main axis of the research is focused on the theme of developing a marketing plan as an alternative for strengthening and tourist recognition of the natural flora in the province of El Oro. Consequently, a general objective was established for the work, which aims to determine the feasibility of creating a tourist route of natural resources of the province, through the development of a marketing plan that allows the visibility and recognition of the flora and fauna in the province of El Oro. It is important to recognize the relevance of tourism as one of the main actors of national and international trade, as well as the progress of the communities, sustainability and sustainability that tourism represents in these territories. With respect to the results of this research work, it is hoped to raise awareness among citizens to practice responsible tourism, as well as to contribute from the academy to the Orense society with a strengthened Marketing Plan that can be executed in an optimal, effective and efficient way.