La calidad en el servicio de atención al cliente de la empresa "Shoes Mary Cler" del cantón Camilo Ponce Enríquez.

Abstract

The present Integrative Project studies the quality of the customer service of the shoe company 'Shoes Mary Cler del Cantón Camilo Ponce Enríquez, the main objective of this work is to determine the level of quality perceived by customers who visit the store, this through the analysis of five dimensions of the SERVQUAL Model. The research methodology was of a sectional descriptive type since the components that characterize the object of study are analyzed and estimated at a given moment of time, using the quantitative method that allows us to obtain information through surveys and inductive to know what is the perspective that the customer has regarding the quality of customer service offered by the shoe store.