Análisis del turismo de masas y la afectación de la oferta turística playa Bajo Alto, perteneciente al Cantón El Guabo.

Abstract

The present work is based on the analysis of the mass tourism of the Bajo Alto beach and its affectation due to the great change that took place during the last years. This project benefits all tourists and therefore the community of the sector, since it will detail those problems that the tourist plant of the place suffers and that has been affected by the shortage of tourists. The objective of this project is to develop a study of mass tourism through the application of research tools that determine the degree of affectation of the tourist offer in the Bajo Alto beach, in the El Guabo canton. For this purpose, we have used a qualitative and quantitative research approach, through a survey of students from the Technical University of Machala of the tourism career, with the purpose of knowing and encouraging the Bajo Alto beach.