Propuesta de actividades recreativas para el fortalecimiento del desarrollo turístico en el atractivo cerro y mirador El Calvario, cantón Zaruma.

Abstract

Due to the low influx of tourists in the Cerro y Mirador El Calvario attraction, it is proposed to develop recreational activities to strengthen the tourist development of the attraction. The problem of this research focuses on the lack of implementation of recreational activities in the sector, for which a project has been proposed to improve the development of tourism activities in order to increase nature tourism, achieving the arrival of both domestic and foreign tourists who need to connect with nature, it is essential to conduct a preliminary study to avoid altering or destroying the environment because today pollution is deteriorating all resources and what is projected in this research is to maintain and preserve green areas; Through the data collected in this process it has been seen that this project could be viable in a short time, with tourism marketing strategies; tourism demand would increase by a large percentage, with these activities we seek to satisfy all the needs and requirements of the visitor, for this reason, the exposed activities must be segmented correctly according to the age range of each tourist with updated indications and suggestions for a pleasant stay.