Análisis de la economía circular y el turismo como fuente de sostenibilidad del sector alojamiento en la ciudad de Machala.

Abstract

This research focuses on analyzing companies with a social responsibility thinking where they seek the development and welfare of the environment with a focus on sustainability and those that need to improve. However, sustainability in relation to the circular economy in the lodging sector has contributed to high levels of investment in a highly disorganized market. Regarding a new business, labor and research culture within a system of industrial and techno-scientific innovation, there are models of proposals oriented to the creation of a continuous improvement cycle with nuances of redesign, recycling and valuation of environmental impact in matters of inventory supply and incorporation of green technologies. The perception of customers about the CE model developed by the companies in this city is negative, since the surveys showed that this sector lacks technological innovation, although as a positive aspect it is highlighted that they are generally supplied with ecofriendly products, on the other hand, they have not yet fully introduced the concept of sustainability in their business model. But the situation will change profoundly only if the consumer is fully aware that a technological improvement, sometimes at the margin, does not require the systematic substitution of products.