La economía digital en tiempos de Covid 19. análisis en las pymes de la ciudad de Machala.

Abstract

Small and medium-sized enterprises are essential to boost the economy anywhere, for this reason they are really important in the sector of the economy especially local, their participation in the current market depends on the ability they have to adapt to the current environment. Given the current technological advancement, ICTs and the internet are the driving force of the digital economy. The incorporation of the digital economy by SMEs lies in the importance that it has today thanks to the fact that it is an incredible tool to promote economic growth, since they contribute to innovation, boost competitiveness, raise productivity, but above all generate new jobs. In this way, the objective of this research is to know and analyze the economic-social impact of the digital economy on SMEs in the city of Machala, through the application of a caso analysis, in which it is intended to study the relationship between SMEs in the city of Machala and the digital economy.