Estrategia a implementar para la obtención del permiso de comercialización de banano de la asociación de producción agrícola bonito (Asoproabon), de la ciudad de Machala en el año 2021.

Abstract

It is important to mention that the development of this research is intended to guide companies, associations, natural and legal persons through a guide that indicates the processes required to obtain permits and thus market bananas, since the relevant requirements must be met. Therefore, it is intended to collect information and advise the company in the process, serving as a guide for services provided in compliance with the requirements requested by public and private institutions, for the correct operation, as in the case of the Asoproabon association. The objective of this research is to obtain the permit for the commercialization of bananas from small producers of the Association of Agricultural Production Bonito (Asoproabon) of Machala in 2021, through the implementation of a procedural guide.One way to verify the practical contribution in the investigation is at the time of delving into the subject, through this it is possible to find all the information required by the researcher and thus obtain the marketing permit, taking into account that at the time of investigation it must be fulfilled with all the required standards and articles of total truthfulness. Therefore, this research uses conceptual and contextual background methods that describe the most important definitions, as well as knowing about the company and the processes that must be carried out to obtain banana marketing permits, for which a methodology is applied. descriptive analysis and the use of secondary sources, open interviews were also conducted with people who have been close to the management and marketing process, using empirical and technical methods. To conclude, the company ASOPROABON has achieved its intended objective, as it is currently taking possession of the national market and in the future the international market, it meets all the requirements to be competitive in market niches, which is why we have the great satisfaction of showing the development of it.