Plan de negocios para la exportación de camarón hacia el mercado de Dubái desde la empresa Procamaronex de Guayaquil en el 2022.

Abstract

Considering the current dynamics of growing shrimp exports and the considerable commercial opening and support that the Government is carrying out in conjunction with the private sector, this research proposes the development of a strategic plan for the export of Ecuadorian shrimp to Dubai. Especially in a context where shrimp is the product that leads non-oil exports in the country and that, in addition, for the first time, in 2021 national aquaculture production catapulted Ecuador as the main exporter of shrimp in the world. In addition, the diversification of the client portfolio and exploration of new destinations for the country's flagship product is considered relevant, due to the high concentration of exports in the Chinese market. The main objective of this research is to develop a strategic export plan for the company Procamaronex from Guayaquil to the Dubai market in 2022, thus determining the feasibility of the project. Through a mixed approach, the research developed qualitative aspects that include the CANVAS model, VRIO analysis and SWOT matrix, it also presented quantitative aspects by the method of determining the TCAG of the supply and demand of Ecuadorian shrimp to Dubai, to find the opportunity to market. This research also considered the relevance of cultural aspects to carry out negotiations in Middle Eastern markets. In addition to this, a financial analysis of the investment project is included to develop the strategic plan. The results reveal that there is a market opportunity in Dubai for Ecuadorian shrimp given that the CAGR of the demand is greater than the CAGR of the supply, and that the proposal for the PROCAMARONEX company is feasible and profitable with an IRR of 72%. and an investment payback period of 1.41.