Análisis de las capacidades dinámicas en las microempresas de la ciudad de Machala en tiempo de pandemia.

Abstract

The objective of this work is to analyze the dynamics of micro-enterprises in times of pandemic to obtain new business knowledge, thus focusing on the micro-enterprises of the city of Machala and the actions they took during the start of the pandemic, for this purpose, carried out the necessary studies and the application of research tools for the collection of information within the project. The pandemic has undoubtedly been a hard blow in every economic, health, political and environmental sphere. The results indicate that the capacities used were innovation, technology and adaptation as a means of support for microentrepreneurs within their organizations in difficult situations such as the pandemic. For microentrepreneurs, the application of dynamic capabilities has been simple and practical, which has allowed microenterprises to obtain benefits that will help stabilize them within the business market in times of covid-19.