Arte y sociedad deshumanizada por el desarrollo tecnológico

Abstract

The following research work within the field of the arts called “Art and society dehumanized by technological development”, proposes to create a different perspective on the new technological tools, through the creation of artistic proposals giving an expanded concept on the different arts such as audiovisual art. At first, art served as a record of our steps on earth, thus knowing its origins, having solid references to drawings, paintings, sculptures and even dances, since these related it to beliefs and thoughts, creating a bond called culture. Currently you can find many more ways to express art, even entering the visual field, resulting in video art, a multidisciplinary discipline that uses various resources to adequately reach the viewer. It is then that art has been developing over time, evolving its concept, breaking paradigms, using themes that range from reproduction itself, through appropriation to the creation of new trends that mark a line of rebellion against society. Video art was born as a new way of seeing the audiovisual world, this being more subjective and symbolic. Carrying out experimentation with sound elements that contrast with the image, looking for a new line, moving away from any established system regarding the creation of videos. The impact that this discipline has on social networks and the web in general carries with it the power of organic diffusion due to the fact that we are great consumers of entertainment pages, specifically in interactive social network applications through video. Video art has served as a form of expression that starts from the concept of the artist about the thought, feeling or criteria that he has on a subject to be discussed and on this occasion opposes the vision of negativity of showing digital media as an enemy of common sharing, producing a paradox by using the advantages of new technological tools to show its disadvantages. As explained above, art evolves with the passage of time, that is how through the cell phone or the computer it is easy to find audiovisual productions that become part of our lives, creating a certain obsession with these devices, making them indispensable for the daily life. The video went from being a recording system not only for entertainment to causing questions, so much so that the compositions themselves, without the intention of many users to attract attention, usually create productions that lead to reflection due to the context in which the work was created. as such, because of the technique and even the theme, placing them as projects of a social or artistic nature. The added value of video art and the subject matter is the space-time context in which we find ourselves today, going through a pandemic that forces us to constantly use these tools, losing the sense of communication, forcing us to create dependencies. Therefore, “INSIDE” is the fruit of reflection on the problem itself.