Análisis de las demandas y necesidades de las nuevas audiencias en la sociedad de la información, año 2022

Abstract

The information has currently been developed as a permanent resource for the improvement and training of communication in both traditional and professional media, society and generations, for this reason the emerging functions of the procedures and the advances currently developed for the new audiences are highlighted. that have emerged and have technology as their main axis. The objective of this study is to analyze the different demands and needs of the new audiences with respect to the information issued by the media, communicators and the Internet. In this context, a qualitative approach has been placed for the development and obtaining of results through interviews with seven communicators who perform their functions in different branches of communication. The responses issued and obtained by communication professionals have highlighted the development and range of importance that social networks currently have in order to inform and form a bond of interaction and optimal and immediate response with consumers, On the other hand, they also highlight the role of self-education in social communicators in order to issue a sound judgment and focus on the advances that occur day after day in our daily lives and thus be able to develop new circles and strategies. that can form in a great way the next generations of the world. This investigative work identifies the importance given to the media, communicators and emerging audiences.