Desarrollo de aplicación web e implementación de customer relationship management para automatizar los procesos de ventas en empresa de calzado.

Abstract

The automation of processes has become a fundamental requirement for the different organizations to be able to visualize the different results in a much faster and more efficient way, this is achieved through the development and implementation of different computer systems, which have modules different depending on the type of company; achieving that each of its activities are carried out in less time, providing facilities both to the end user and to those responsible for different control processes related to income and expenses, internal audits, among others. The Internet connection is a service that most companies of any level have access to, therefore, they opt for web-oriented systems that provide easy access to information from any location. Guaranteeing a quality web software product entails using development methodologies that are oriented towards the construction of applications in this field, where the processes to be followed are defined, the activities to be carried out by each member of the development team, and the end user; if the latter is involved. The technological proposal is oriented to the design of a commercial web system and implementation of a statistical CRM. Customer Relationship Management, for the footwear company. Ivan Lafebre, located in the city of Huaquillas, following each one of the guidelines proposed by the methodology. SWIRL. Web Software Iterative Relational Logic , in turn, it must be borne in mind that a website requires processes that interact directly with the information of the company, its products and users, being essential that the development of the system be safely, accurately and reliably. In the Covid-19 pandemic, many companies found it necessary to use technological tools that allow them to automate the processes of buying and selling their products and, above all, to capture the attention of customers, giving rise to the need to propose the implementation of a system commercial website that has the ability to automate these processes, allowing for better monitoring and control of products, where the administrator through the system can add new merchandise, view, edit and even delete each of the shoes that will be organized by different categories, while the user or client will be able to view the products offered together with their information; you can also place orders, for this you will have to register in the system. In this way, each of the data that will be presented through a report will be stored statistically visualizing the results that have been obtained from the different modules, allowing the company to know the tastes of the clients and their needs. It should be noted that the system has role management and the assignment of permissions, keeping in mind the company's policies and the functional and non-functional requirements that were issued by management, in this way each of the functions and procedures were established. that the system must carry out. Keeping in mind each one of the requirements for the development of the system, technologies such as, JavaScript, NodeJS, ExpressJS, MongoDB, Handlebear were implemented, in addition to the use of standards such as html, CSS, bootstrap, which allow having a user-friendly interface. Username. After the development of the system, the evaluation process must be taken into account according to the methodology, evaluating its quality through the international standard ISO/IEC 9126, through a set of characteristics and sub-characteristics.