La responsabilidad social empresarial y su enfoque ambiental : una visión sostenible a futuro en el Ecuador .

Abstract

Throughout the last decades, many organizations around the world have had to use their operations in a situation of great commitment to the environment and society as a whole. The search for an economic utility has given a place in the development of new objectives in the field of social responsibility, care for the environment and the conservation of natural resources, this is given from a purely economic strategic direction to one each time more social and environmental, in a high degree of responsibility with sustainability and with the different interest groups. In the first part of this research, the literature related to Corporate Social Responsibility is studied, which provides an important focus on the dimensions that constitute it and those strategic lines that certify the optimal development of its execution at the business level. Next, the steps that must be achieved so that a correct environmental management is carried out, both internally and externally, and that generates great benefits for the companies, are indicated. Finally, the importance of the relationships between the different interest groups is highlighted.