Impacto en el consumo y comportamiento de compra de las familias orenses generado por la crisis sanitaria.

Abstract

The economy has been one of the sectors most affected by the global health emergency, resulting in an increase in unemployment and poverty rates, reducing purchasing power and affecting household consumption and purchasing behavior. The main objective of this article is to analyze the consumption and purchasing behavior of families in the province of El Oro during the COVID-19 health emergency. The research presents a descriptive approach, which was carried out through statistical databases, bibliographic sources and articles in specialized magazines. The instrument used to collect the information was the survey; Questionnaire consisting of 18 questions, addressed to 383 families from Ourense. The data obtained allowed us to know the impact of the health crisis on families from Ourense, households that experienced variations in consumption and purchasing behavior due to the decrease in their income, job losses and economic instability.