El personal brand y estrategias para generación de contenido en Instagram. Caso @jennycomunica.

Abstract

Instagram is a social network in increase, its facilities to generate content through images, reels, videos, stories, etc., has become one of the most followed by the millennial population, even allowing the opening to new possibilities for digital communication and e-commerce. The objective of this research is to develop content generation strategies for personal branding of the instagram account @jennycomunica. This will be based in the first instance on the descriptive mixed analysis of public instagram accounts with a certain level of followers, which should handle their own content, if possible related to professional aspects or self-improvement. Then we will work on the application of communicational strategies in an experimental way in @jennycomunica, the results obtained from this process will allow us to contrast the main aspects of the theory with the professional praxis. It is expected as a result to apply actions in an organic and paid way that allow the increase of followers, analyze the engagement, the measurement of interaction with the generated content; this in turn allows to expand the opportunities for monetization and be the basis for the future generation of an online business.