TIC'S: Una estrategia empresarial para las pymes del Cantón Machala.

Abstract

ICT from the perspective of the administration is of vital importance for the digital transformation in SMEs, currently, because the services they provide show an important standard in the economic sector of a country, for its sophistication and in addition to the competitive advantage, they offer over their competition. The main objective of this research is to determine the use of information and communication technologies as a business strategy in SMEs. Therefore, a business strategy model was established for the organization through the use of ICT and also, the causes of insufficient knowledge about management information systems were analyzed based on the results of 250 SMEs surveyed in the Machala canton through descriptive-cross sectional research methodology with explanatory level and non-experimental design. The results of the research indicated that the strategic model that fits the strategic needs of SMEs is the Balanced Scorecard since it influences key aspects such as finances, customers, internal processes, and the transformation and growth of these companies.