Programa radial Tu Salud es Prioridad: sistematización de una experiencia de comunicación y promoción para la salud

Abstract

Health Education, also known as EpS, aims to create spaces for the benefit of the community through information that can be organized from medical, nutritional, prevention tips and tips to lead a healthier life. In relation to the root cause that started this type of project, it is based on the morbidity and mortality rates provided by the statistics within the health area, it is understood that the poor quality of life ends up affecting the projections of high percentages of diseases and even affects the economic level of society because having health problems increases the productive development, This is also explicitly seen in the current SARS-Cov19 pandemic. In this research, we start with the relationship of radio as a provider of spaces for educational topics in EpS, its history has been related to educational processes that have sought equal opportunities, rights and possibilities among the population. The option of using this medium is reflected in being a strong accompanist in the daily life activities of the population, the same that consumes their programming by the same fact of being an option to bring topics from the locality to the locality, something different from other media, whether by their production or extension wave, have as their purpose much more globalized groups in terms of geography or culture. In this regard, by uniting a health institution such as the IESS Machala Hospital that seeks to offer a better service to its users with the UTMACH 101.9 FM Public Radio that seeks to generate spaces of debate for the good of the community, you can formulate a proposal for EpS. The experience of analysis in relation to the activities carried out by both institutions, allows to have a base that serves for the management of more spaces in benefit of the prevention in health and consequently allows the improvement of the quality of Orense. For this process, the methodology of interviews with experts, non-participating observation, program monitoring has been applied; this in turn allows the entire production process to be analyzed, post-production of a radio space for EpS and that can serve as a catapult for new educational proposals. In addition, this provides a powerful tool that supports the social responsibility objectives set by the IESS Machala General Hospital, bringing its professionals closer to the community. Science, education, food and health are pillars for the favorable construction of a society with opportunities, that is why the generation of several fronts related to the improvement of the health status of the province should be strengthened from all possible areas. Finally this becomes an opportunity for the academy to put together social programs and with this experience communication students can strengthen their professional skills within the various phases of project preparation related to the EpS.