Manual de estilo noticiero de la Casa de la Cultura Núcleo de El Oro.

Abstract

A style guide is a guide that compiles criteria and guidelines to be used in a publication or other type of media. It is not a treatise on grammar or linguistics, in the situation of publications, nor a tutorial or technical assistance in the situation of apps and websites, but a guide where the options of some rules over others are established. This utility has emerged in the usual social tools to inform and communicate with the purpose of offering coherence and unifying criteria. Journalists, editors and proofreaders appeal to the style guide to solve concerns and create an exclusive identity. The newspapers El País or Associated Press are some of the most popular in the Spanish-speaking world. This tool has acquired a new concept and has expanded its use outside the journalistic field. The style manual has been adjusted to the characteristics of companies that generate content for their marketing actions at the community level. The digital field evolves and transforms in an instant. That is why it is not unreasonable to say that websites are created all the time with the purpose of locating on the web, advertise products or services and increase profits. Therefore, it goes without saying that a precise marketing plan and the structuring of these courses that encourage timely communication between users and what is offered to them is a must. In order to obtain the results, a qualitative methodology was used, since a comparative analysis was made with other style manuals, one at the Latin level and another at the European level, to recognize the similarities and differences that existed between each of them. Once the analysis was done, we proceeded to elaborate a matrix with the most relevant characteristics that were applied in the new style manual that the newscast of the Casa de la Cultura Núcleo de El Oro will have. Secondly, interviews were conducted with communicators with knowledge in the cultural area, they exposed data concerning the style manual that were striking such as who should be the person responsible for developing this tool as such, in addition to indicating how often the style guide should be put to review, as this should be adapted to the current work environment, new technologies and the needs of the institution. As a third and final point, after having made a meticulous exploration of the style guides and the interviews with the experts, we proceed to the execution of the manual for the CCE newscast addressing the most fundamental points that it will require for its execution. It even serves as a guide for experts to know what is the position they have to adopt when being part of this entity, in addition with the construction of this utility it is suggested that the other headquarters of the housing of civilization throughout the country manage to take this work as a reference and apply it to their own communication products in such a way that they can be detected with their audience.