Periodismo investigativo deportivo en el desarrollo de contenidos digitales: caso salseros en el deporte.

Abstract

This degree work is directed to the study of sports investigative journalism in the development of digital content, which is carried out under the modality of case analysis. This research takes vital importance because today the sports journalist in the digital world stands out for the coverage of events in real time, interviews, accuracy, creativity and imagination to develop content of great diffusion on the Internet. By virtue of this, the internet has become one of the virtual platforms that have contributed that users can find the contents of their preference in all areas including sports information, being thus that communication professionals have sought a way to renew interaction with their audience through the credibility of their content and innovation of dissemination medium transforming traditional journalism into journalism. digital that today is acquiring great prominence among society. Taking into account the above, the general objective for this topic was to conduct a study on the existing problems with reference to the journalistic content of the digital sports media "Salseros en el Deporte" in the city of Machala. From this objective, three specific objectives are derived: to know the strengths and weaknesses of "Salseros en el Deporte", with respect to its daily programming; to evaluate the knowledge of sports journalism in the work team and to develop strategies to improve the quality of the content of the digital media. In view of this, knowing the objectives of the research, a more specific approach was taken and a mixed methodology was used to collect the information, that is to say, quantitative approaches were taken into consideration, using the techniques of bibliographic review, which allowed considering data from scientific articles related to the object of study, in addition to the application of a follow-up matrix of the contents made by the digital media during a certain period of time, where the interaction of the public was analyzed and compared, either by reactions, comments and shares. On the other hand, the qualitative methodology was used through the development of an interview to those responsible for the digital media considered for this research. From the development of the monitoring matrix applied as part of the quantitative methodology, it was found that of the different contents that the digital media broadcasts, live transmissions are the ones that are most accepted by the public and even more so if it is the coverage of a sports championship. On the other hand, as for the interview applied, it could be evidenced that, effectively the traditional journalism taking advantage of the new tools offered by the Internet has been evolving to the point of becoming what today we call "digital journalism" in such a way that, communication professionals have seen the need to develop skills and knowledge that allow them to attract the attention of the public to which it is addressed. KEY WORDS: Journalist, sports content, digital media, interactions, audience