Narrativa transmedia: del amor al odio casos de violencia en la provincia de El Oro

Abstract

This paper deals with a problem that today remains a media issue and of social interest, violence against women. A communication proposal through the transmedia narrative to sensitize citizens about violence against women in the province of El Oro. This will be addressed through the creation of communication products which will allow us to reach our audience through an interface and a narrative. In the country there are several organizations, support groups, foundations that create campaigns to try to lower the rates of violence in homes. Although there are campaigns, the rates of violence against women increased due to the pandemic that hit everyone in 2020, where aggressors attacked their partner not only verbally, but also physically and due to the confinement it was also possible to visualize the economic violence due to the lack of employment since it did not allow to have income for the household and thus be able to support basic services. This work is aimed at the development of the transmedia narrative, due to an investigation where the cases of violence against women, causes and consequences were identified. For that we interviewed violent and violent people to be able to know about each of the stories and thus approach them directly from reality, also interviews with professionals such as: Audiovisual Producers, Social Communicators, experts in Narrative and Journalists who were fundamental to create the transmedia narrative. While the focus groups served to identify the right platforms for the dissemination of communication products. The type of methodology that was applied was qualitative,since the following instruments were used: interviews with experts, interviews with victims and perpetrators of violence, group foci, participatory observation and documentary reviews. Through the execution of this research, there was the intervention of professionals in transmedia narrative and visual production, as well as the collaboration of experts in issues of violence. The research design is non-experimental because there was no manipulation of the variable, but we observed this problem as it occurs in society. And it has a non-probabilistic sampling, because there is no record of the audience, with this transmedia narrative it is intended to sensitize the audience, in addition to becoming emitters that help understanding and awareness. Of the products that were made, under a research process in order to be able to carry good products and have a good scope to sensitize people, obtaining good results so doing this type of projects is very rewarding to be able to seek to help in these issues of violence, where everyone is exposed to be victims and help raise awareness. This project was carried out to capture through testimonies the reality that women live in their homes and that this is the beginning so that this project remains as reference material for future research so that transmedia proposals on social problems continue to be made.