Amordazar: narrativa transmedia para sensibilizar sobre el femicidio en la ciudad de Machala.

Abstract

This research work modality systematization of experiences responds to the interest in understanding new concepts and criteria related to transmedia narrative as viable tools to raise awareness on issues of femicide in the city of Machala. The realization of this project aims to raise awareness among citizens about the problem of femicide that increasingly affects our society and try to solve it through campaigns and transmedia narratives, an in-depth research was conducted with all relevant issues and triggers that enter into context with femicide. From the abuse generated in childhood and misandry, to psychological trauma and the behavior of a misogynist person in their daily lives. For the elaboration of this project we resorted to interviews with professionals and experts in the field of psychology and legal justice, so that consequently we can have a relevant criterion and a fundamental basis so that through this project we can try to solve the problem that has been exposed above. The research also takes place in multiple scientific articles and books with topics such as femicide, misogyny, misandry, psychological trauma, transmedia narratives and sociocultural patterns, among others; so that consequently this work has a basis that has been proven and worked technically and with total erudition. In this way, the current work has all the necessary elements that are required to have an absolute effectiveness in the research field and to be reflected as an aid for the development of works containing similar topics and that will be executed by future generations interested in the feasibility and significance of a transmedia narrative as a proposal to raise awareness for a global problem. Another of the techniques applied, and no less important, was the realization of small work groups with a selected sample in order to determine and evaluate the degree of knowledge that the population subject to this study has on the subject of femicide and the determination of a social impact through a transmedia narrative. After a thorough study with these groups, it became evident the degree of epistemology they had on the topics for which they were subjected to a previous evaluation. Amordazar is a transmedia narrative built based on sociocultural patterns with the objective of seeking the viability of the proposal to raise awareness of femicide. for this reason, the opinion of experts in audiovisual production and transmedia narratives was sought so that in one way or another their knowledge on these issues could serve and be part of the preparation of this proposal as such. In this way, it was possible to achieve effective results with respect to the determination of the impact that the transmedia narrative proposal can generate and, above all, through which media it would be appropriate to have a significant reach in order to meet the expectations raised with this product.