Plan de acción para mejorar la interactividad en el medio de comunicación digital pasaje TV de la ciudad de Pasaje

Abstract

The present project that deals with an action plan for the communication medium "Pasaje Tv" of the city of Pasaje, where it is explained that it wants to improve the interactivity of young people and adolescents towards the medium. Tools were identified for the considered creation and performance of the plan, since the content that is going to be published on the digital platforms of any entity, you must know the target audience you want to reach with the publications and thus also help to care the image that we want to make known to users. For a better development in the social networks of the digital medium, the observation technique was applied that would help us to verify the problem that the medium has to reach users and thus gain more presence in social networks. In the same way, thanks to the surveys, it was possible to know the opinions about the type of programming they would like the medium to publish, the surveys were also carried out to the main workers of the channel to know their views on this situation in social networks and that their preferences regarding the content that they publish or that they would like to publish, the medium today has two social networks that are Facebook and Instagram, where the absence of interaction and the constant lack of publications in one of them could be observed. By identifying all the data that is needed for the research, I began with the realization of a model on the proposal of an action plan that would help improve interactivity on Facebook and Instagram, which included the norms and guidelines for use, the objectives to be carried out in a certain period of time, the number of followers that you want to have at the stipulated time and the actions to be applied in said project. The world has evolved more and more over the years, that is why today social networks give us the possibility of interacting with millions of people through texts, videos and photos, that is, users leave from being simple receivers to becoming emitters, thus obtaining feedback between the two, this would help the media grow to a more in the different digital platforms. Nowadays due to the great technological advance, it is normal to see different people occupying a cell phone to stay informed about the things that are happening at present, that is why the traditional media should choose to lean a little more towards the networks social, since it would allow them to publish important information instantly without having to wait until the next day for its emission, the constant publications of content help the medium to obtain more presence on digital platforms, thus gaining a good digital image towards users. That is why for the realization of this project I chose to develop an action plan for the correct dissemination of content on social networks, because, as technologies have evolved, new generations have also done so, demanding new ways to be communicated.