Migración de medios impresos hacia el ecosistema digital, en la ciudad de Machala

Abstract

The theme of this research project is 'Migration of print media towards the Digital Ecosystem, in the city of Machala' and focuses mainly on defining the migration process, used by print media, to find a viable means that allows them to adapt and establish themselves as digital media. Its importance lies in promoting the dissemination of the migratory processes of adaptability that are carried out in the printed media, transferring the production of informative and entertainment content to digital platforms without losing its identity. These results were developed and verified with the purpose of demonstrating the coherence and discrepancy between different ways of evaluating print media, since these data obtained allow us to examine the difference in the migratory process towards the digital ecosystem that each one of them executed in order to adapt in a positive way. The first chapter called 'Approach to the research problem', consists of the formulation of the problem, objectives and questions of the study topic, which relates to the origin of the problem with the identification of the established variables, it also contains the justification and feasibility of the research that resolve the questions and objectives of the issue raised. Chapter II consists of the "theoretical and conceptual framework", where the antecedents, theoretical bases and the definition of basic terms or conceptualization are identified, managing to publicize the elementary pillars that justify this investigative work. In chapter III, called “methodological process”, he proposes that the research carried out from the critical point of view, of qualitative particularity, the research mode is documentary and bibliographic, which will allow the structuring in the study models that are generated based on the content analysis studied in the three print media. In this chapter, the measuring instrument was the interview, which was applied to 35 specialized people, including teachers and journalists who are experts in the area of ​​journalism for both print and digital media, this was carried out through various digital platforms which allowed great interaction and data exchange, allowing the gathering of information of great help for this analysis process, becoming the most valuable sources for this investigative work. To conclude, in chapter IV the results of the arduous investigation used are evidenced, managing to find outstanding information for the formulation of conclusions, the data obtained from the interviews were optimal, in order to be able to announce the effect that the multiple communication media had. at the time of applying the migration process to the digital ecosystem, emphasizing the three print media that the city of Machala has. It was possible to find outstanding information for the elaboration of conclusions and recommendations for both print and digital media, their characteristics, advantages, disadvantages and needs with respect to the adaptation of the current digital ecosystem, it was also sought to know the deficiencies that these media possess that were perceived by the interviewees, who provided very significant information, managing to reach timely suggestions to improve these processes.