Creación de una microempresa para la elaboración y comercialización de avenas en la ciudad de Machala.

Abstract

This venture was born with the idea of proposing to society to apply a healthy lifestyle, to encourage them to care for and improve their health, therefore offering a natural and healthy product that can be consumed at any time of day, even replace a meal, because the product to offer provides multiple benefits and nutritional vitamins that can be applied in their daily diet, even they can indulge themselves to enjoy a nutritious and healthy food all diabetics in consuming a delicious oatmeal with fruit without risk to their health. The general objective is to determine the feasibility of entrepreneurship in the production and marketing of oatmeal with fruit in the city of Machala, and its specific objectives is to analyze the conditions and characteristics of the product and market in which the oatmeal will be offered; to know the tastes and preferences of the people through surveys, to establish the legal and organizational structure of the microenterprise; which are the necessary and indispensable requirements to be able to start with the enterprise, to develop a business model and manual of processes used to determine strategies and resources to be used within the production process and finally to determine the technical, financial, operational, environmental and social feasibility of the business enterprise. The first chapter deals with the investigation of the necessary and important issues in question for the resolution and execution of the venture, determine the acceptability of Fru Avena through the study of the market, investigating and analyzing through a survey prepared from a questionnaire of 12 questions which are the characteristics, tastes, preferences and prices of consumers in the target market within the city of Machala. The second chapter deals with the legal structure, organizational and functional design of the microenterprise, the functions and activities to be carried out for the proper functioning and use of each of the organizational departments within the enterprise. The third chapter deals with the business model of the enterprise and the value proposition, which is to provide a quality product that provides vitamins and nutritional properties, affordable prices for people, agreement with other microenterprises that can offer our product, product promotions, professional staff with experience and business expansion; marketing channel of the product is direct distribution between Fru Avena and the final consumer and assets, resources and costs that will be required in this venture. In the fourth chapter it is discussed that the venture is feasible for the production and marketing of oatmeal both in technical feasibility and its location of the divisions of the microenterprise, financial feasibility as a result that the venture generates more profitability than costs, operational feasibility the design of the process diagram of the production of oatmeal with fruits, environmental feasibility that the venture there is no risk of contamination and social feasibility that contributes to the economic and sustainable growth of the country, also benefits the health of society in general.