Marketing en la industria del entretenimiento musical.

Abstract

Digital marketing has been taking shape in recent years, which is why Latin American companies have been adopting the improvements that occur within the world of the internet and the digital world, as well as how to set goals and apply strategies, which it would lead to acceptance within the target market. In Ecuador, companies or organizations have implemented the use of the tools that exist within digital marketing to make improvements in the style of communication and interaction with their potential customers and potential future customers. Digital marketing in the music world has allowed artists themselves to improve their ability to interact with their target audience through the use of digital platforms. The objective of this research is to determine the appropriate digital marketing strategies, which allow artists in the province of El Oro to share their music through these digital platforms. A qualitative research was applied with the elaboration and application of an interview, using a marketing tool called Focus Group, in which several artists from the Province of El Oro participated. The results showed that the information and use of digital marketing It is of utmost importance, because it enables music professionals to interact and be competitive within the labor market, using tools that facilitate their work and can increase the dissemination of their artistic content and be able to be recognized not only within the Province if not in all the Country and to be able to arrive until the International recognition.